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When it comes to optimizing images for SEO (Search Engine Optimization), it's important to find a balance between reducing file size and maintaining visual quality. Here are a few tips to compress photos for SEO purposes:

Use lossless compression: Lossless compression techniques reduce the file size without sacrificing image quality. Tools like TinyPNG and Compressor.io offer lossless compression options for PNG and JPEG images.

Optimize the size of your photographs before submitting them by resizing them to the correct dimensions. Resize photos on your websites using CSS or HTML attributes instead of using bigger images. This contributes to faster page loads and smaller file sizes.

Choose the right file format: Selecting the appropriate file format can have an impact on both file size and visual quality. JPEG is ideal for photographs or images with lots of colors, while PNG is better suited for images with transparency or simpler graphics. WebP is another format to consider as it offers smaller file sizes without compromising quality.

Alt tags and filenames should be optimized for SEO in addition to photos that have been compressed. Use precise, evocative keywords that reflect the substance of the image. This aids in search engines comprehending the relevance and context of the photos.

Use lazy loading: This method delays the loading of images until they are shown on the screen. This could speed up page loads and enhance user experience. Lazy loading can be easily implemented on your website thanks to plugins and JavaScript libraries that are readily available.

Remember to test the performance of your optimized images using website speed testing tools like Google PageSpeed Insights or GTmetrix. These tools provide insights into image optimization and overall website performance, allowing you to make further improvements if necessary.

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